Holiday Marketing Tips for Right Now

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It’s mid-October so you know what that means, time for holiday emails and vietnam whatsapp number database marketing of course! While it may seem early to start sending holiday emails, it’s not. All the big retailers are already doing it. So, grab a peppermint latte and we’ll quickly walk you through everything you need to know right now.

How often to mail – This gets a bit tricky as many businesses want to mail more often to ensure they end the year on a high note, but their readers may be being overwhelmed by email from lots of sources. If you plan to send more email than you normally do, it’s a good idea to let your readers know that you’re going to increase your sends and for how long you plan to do it for. It can be as simple as adding a line in your email saying, “During this holiday season we have some fantastic deals lined up! To make sure you have a chance to take advantage of them, we’ll send you emails once a week through the end of the year.”

You can also send an email specifically spelling out the change in frequency and what your readers will get of value with that change. By letting people know there will be a change, you stand a better chance of keeping your readers through the holidays and getting less unsubscribes.