For example, if it's important to you that your ad has a click-through rate above 8%, you can customize your columns to show the highest metrics first.
To save a custom report you create for future reference, click Save Report, assign a name in the dialog box that appears, and click Save.
Step 3: Create your ad
When you create a campaign, each ad goes through a three-step process: campaign, ad set, and then the actual ad that people see.
Click the green Create Ad button in the top right corner of the Facebook Ads Manager to start creating. This opens the Campaign level where you choose an objective for your ad.
2. When you create a campaign in the Campaigns tab, you start by choosing a goal.
3. Then you move on to the Ad Set stage , where you define an audience.
Or, if you used the Audiences tool to research, create, and save an audience, you can choose that predefined audience there. Also select your ad placement.
Select the Facebook Page and/or Instagram account you are connecting your ad to.
Choose whether your ad displays an image carousel, single image, video, or slideshow. Add your text , destination URL , and call-to-action button .
6. Review and place your order to begin the advertising uk email database campaign.
Previously, we showed you the steps you need to go through to create an ad.
Now we will teach you how to do it in detail and in the most effective way possible. Therefore, you should pay attention to what follows.
First: Select your campaign objective
The first selection you're going to make is to choose your campaign objective. Here's the full list of Facebook campaign objectives available in Facebook Ads Manager:
Brand awareness.
Local awareness.
Reach.
Traffic.
Engagement.
All facilities.
Video views.
Lead generation .
Conversions.
Product catalog sales.
Store visits.
The reason Facebook Ads Manager asks about your campaign objective is because it will determine your ad formats, bidding options, and automatic campaign optimization. As a result, if you tell Facebook what your objective is, it can automatically optimize your ads to give you better results.
In any case, our recommendation is to always choose the campaign objective that reflects your final goal. Most of the time, these are conversions .
However, if the ultimate goal of your campaign is to increase brand awareness, select the “Brand Awareness” objective and you’ll have everything under control.
Second: Give your advertising campaign a name
And don't forget to add the date range to make it easier to navigate between your campaigns later.
Naming your campaign is important so that you and your team can keep track of it without ever losing sight of it.