Are Google Ad Extensions Right for Your Business?

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If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions. Google Ad extensions are terrific because they give you, the advertiser, the ability to show more relevant information to users than just what is available to you within your ad copy. For those who are unfamiliar, ad extensions are additional links that can be displayed with your pay per click (PPC) ad if your ad shows above the search results, which generally means in position 1, 2, or 3 of the paid listings. They call them “extensions” because they act as an extension of your ad giving these same users more reasons to click on your ad. The more clicks your ad receives, uruguay whatsapp number database the more opportunities to convert users and ultimately make more money. Ad extensions are also great because it’s better to take up as much real estate on the search results as possible in order to draw more users to your ad.

Depending on your type of business and overall business strategies, some ad extensions will work better for you than others. There are a variety of links, some which are good for desktop users while others are better for mobile users. Below are the most popular types of ad extensions and how they may be able to work for your business.

These ad extensions are ideal for ads that will appear on desktops:
Sitelinks – In addition to your main landing page, sitelink ad extensions let you show links to specific pages on your website below your ad text. These links show up with a small blurb of what that page is about. Increase your conversion rates by getting potential customers directly to your most popular pages (i.e., pricing, features pages), or pages that tend to generate the most conversions (i.e., free trial page). Minimizing work for your customers can enhance their experience and cut down the sales process.

Review extensions – Review extensions allow you to use a quote or a paraphrased quote as an addition to your ad “as long as its linked and attributed to the published third party source”, according to Google’s policies. These are helpful because users always like to see positive reviews on a product they are considering purchasing.

Seller ratings – According to Google, they base their seller ratings on “a combination of customer reviews and information from verified sources.” Similar to Review extensions, potential customers take this helpful information into consideration when making a purchase. If your business is known for its quality of service, it’s a good idea to test this out and see if it provides a lift for your ads. Seller ratings work well for both desktop and mobile ads.

Social extensions – Social extensions are probably the least important of the ad extensions. Essentially they show how many Google+ page followers your business has below your ads.