Marketing is based on the idea that humans are easily influenced. The problem is that this is no secret to anyone, and therefore cannot be characterized as a competitive advantage... unless you understand this principle more deeply than your competitors. And that is precisely what sensory marketing is, a way of understanding the cause and effect between your body's sensors to produce a direct link to your purchasing decision.
Marketing is closely linked to happiness and this feeling is produced by a chemical reaction between hormones in your body. This process is triggered through the perception of external stimuli. There are ways to stimulate chemical processes that make us feel pleasure, balance and lightness.
That's why today we're going to talk about Sensory Marketing, a anguilla email list 7582 contact leads type of marketing that works in detail on your context, placing stimuli so that a party invades your being through the senses. Prepare your perception because today we're going to talk about marketing from another point of view!
What is sensory marketing?
It is a type of marketing that uses sensory stimuli to provoke recognition of a need in the recipient, awaken a desire to consume a certain product and promote immediate decision-making.
When we are in a purchasing situation, whether searching online or in a physical store, we are, in some way, vulnerable to external stimuli. It is an opportunity we have to persuade the customer.
Obviously, by having a much broader awareness on this subject, our possibilities of creating empathy between a product and a client increase to a great extent. The interesting thing about this aspect of marketing is that it serves both to generate good memories and also to trigger the intention to buy.
The meaning of selling
Marketing is a very interesting science, because it takes us out of our precarious universe of half-truths and leads us to a deeper understanding of the human being. If you look closely, you will see that there is a belief that we only have five senses, but that is not true, there are more than twenty, and perhaps I am underestimating.