Minute Maid previous logo (left) and updated logo (right).

[hoxesi8100@]

Before making any drastic changes, I will check how the color shows up on-screen and in print to ensure consistency and that I like the look.

Typography
I chose an expressive, regal font for my original logo to help it pop and appear elevated against competitors. However, I now realize that it doesn’t represent my brand well — too much sophistication can make the brand come across as elite and inaccessible to the average person, which is not what Psyched 2 Cyc is about.

When reevaluating fonts, I will ensure the font is consistent qatar whatsapp number database with my target market and messaging uncovered in the rebrand. A more traditional serif or sans-serif font may be better suited when trying to attract a slightly older demographic.

I will also ensure that the font is easily accessible for web design and offers various weights and cuts for different channels.

Take the 2023 Minute Maid logo rebrand, for instance, in which they adopted a softer, bolder, and more inviting new font.


Image Source

Shapes and Imagery Revisited
Like logo, color palette, and typography, my imagery and shapes play a vital role in Psyched 2 Cyc’s brand identity. In changing those other visual elements, it makes sense to reconsider my imagery and shapes to keep everything cohesive in the rebrand.