4 Best Practices for Creating Product Pages

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Utilize high-quality images and consider using explainer videos in addition to product photos. Statistical data shows that video is especially effective at boosting conversion rates, with 89% of consumers saying they have been convinced to buy a product or service and 79% to invest in a software or app by watching a video.

For inspiration on implementing this conversion-boosting strategy on your product pages, check out Shop Solar Kits. The brand includes several educational videos on its product pages, aiming to familiarise buyers with the elements of an off-grid solar power grid system.


Note how the videos address complex technical features in a generalized way. This makes them easy to reuse on multiple product pages. Plus, the approach allows the business to repurpose existing video content, reaping its conversion-inspiring benefits while getting access to content that can be distributed via multiple content marketing channels.

Advanced UX Features
Finally, remember to predict and meet your target audience’s needs.

B2C e-commerce brands do this particularly well, as they often employ bundling, upselling, and cross-selling strategies. All these tactics rest on the idea of encouraging consumers to buy everything they need before they even know that they need multiple products.

The great thing about this approach to improving product page conversions is that it’s relatively easy to design. All you need to do is use your expertise to create bundles and then show your prospects why investing in multiple products benefits them. For instance, if you check out the ATH Starter Bundle product page, you’ll see that the copy states that croatia cell phone number database the bundle was made for buyers who aren’t sure about the products they need for the best results. Of course, that doesn’t prevent potential buyers from choosing what they like — they can still use the dropdown menus to pick supplement flavors. But, the process of putting together an order is made considerably easier, automatically preventing decision fatigue and ensuring that interested prospects actually convert instead of delaying their purchasing decision or choosing a simpler product option from the brand’s competitors.

4 Best Practices for Creating Product Pages
Show Your Commitment to Customer Satisfaction
One of the key differences between the B2C and B2B customer journey is that professional users have far more complex requirements than end consumers. And while this means that they’re (usually) prepared to opt for solutions with steeper learning curves (as long as those deliver sufficient value to justify the purchase), it also indicates a core difference in their customer service requirements.

In the simplest of terms, B2B companies must be prepared to go above and beyond with customer service to convince their target audience to convert. And, sure, a lot of this work will be performed post-sale. However, when aiming to improve conversion rates, it’s not a bad idea to show how your organization intends to ensure its clients are happy with their purchases.