How Remote Work Has Changed Telemarketing

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Corentin explains to us: “By asking ourselves what the lead gen team and account managers were missing, we were able to highlight the need to have direct links with the people we were targeting.” In addition to this objective, the business manager tells us that he also wants to: broaden the scope of prospecting and detect new opportunities detect contacts for very targeted objectives, such as completing a trip to a specific city What tools did you use before introducing Cognism? Corentin explains to us that no data provider was in place before Cognism, except for a marginal use of Kaspr, only by one collaborator.

The business manager adds that the georgia telemarketing list teams were already using Lemlist for prospecting. The solution PerformanSe uses Cognism in all the markets to be covered, in France as well as in Italy, Spain or Benelux, for example. In France, Corentin uses it in several ways. He has invested: the Prospector platform to generate targeted prospect lists, Chrome extension to enrich LinkedIn contacts and get direct numbers, integration with the Lemlist tool to feed prospecting sequences, Built-in AI that helps quickly generate contact lists or find the contact details of a specific prospect.

How do you use Cognism? Corentin explains to us: "Cognism allows us to have direct links to targeted people, such as an HR manager from a specific company, and to broaden our scope of possibilities in terms of prospecting" In addition to more traditional lead generation processes, PerformanSe also uses Cognism to organize events. The team organizes lunches that welcome customers, but also prospects. With around fifteen places available, the Lead Gen team also offers this event to contacts from Cognism, with the aim of refreshing the contact base.