How will you achieve a personal, authentic voice?

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Published: December 02, 2024

Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to.


Former HubSpotter and newsletter expert Brad Wolverton points out another benefit to newsletter subscribers. “You own the audience,” he says. “You control the message, but you can also learn a lot about that audience and how to cater to their needs.”

That feedback loop can inform other aspects of your marketing and content strategies.



These are not absolutes. I once worked for belize phone number material an organization with many subscribers in a country where the workweek began on Sunday, which made Sunday one of our best-performing days for sending emails.

2. Define your editorial approach.
I’ve spoken several times with Lia Haberman, the founder of the ICYMI newsletter and a recent master in marketing. She’s always emphasized this point: Hire creative writers. Readers don’t want to read marketing copy or comms-approved messaging.

Decide on content and format types.
Will you provide narrow focus, broad coverage, expert insights and interviews, etc.?

Even loosely defining the scope of your newsletter will help you maintain the consistency readers are looking for.

3. Identify monetization strategies.
How will your newsletter support existing business offerings? Will it be paid, freemium, and/or have ads or sponsorships? Will you promote it across other platforms?