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Pro tip: Have fun with shapes and use your brand colors and your imagination — but lay out best practices for those of us without a background in graphic design. HubSpot’s identity includes squares, circles, and other ornaments in brand colors, along with specific guidelines, such as using a maximum of three shapes:

Screencap of HubSpot’s brand shapes, ornaments, and best practices.

6. Iconography
Icons are everywhere in our digital world. They represent bahamas phone number material the apps we open on our phones, indicate where to tap to zoom in or zoom out, and identify all 72 browser tabs we have open.

It’s a small detail, but consistent iconography will elevate your website and other products with a professional polish. Pay attention to current design trends, because some iconography will make you look outdated.

For instance, back in 2013, when Apple released iOS 7, it redesigned its app iconography from a skeuomorphic design to the flat, two-dimensional design it still uses today.

Skeuomorphism adds texture and detail — illustrations of bookshelves might include wood grain effects, or an icon of a camera might make the lens look three-dimensional.