Video Promotion Strategies

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AI and Video Marketing
As with all areas of marketing (and I guess life in general), AI is impacting video marketing. In fact, the most commonly used generative AI tools among marketers are visual AI tools (image/video/design generators).

I wanted to get more specific about video marketing and AI, so I asked our survey respondents whether they’re using AI in their processes and how they’re doing so—just 9% said they don’t use AI in their video strategy.

The most popular use cases for those who use AI in their video strategy is to generate descriptions/titles/tags to improve searchability, improve or generate visual effects layered in videos, and generate other visual features life text, titles, transitions, etc.

AI and video marketing

Here are some other interesting AI and video marketing stats I dug up from other HubSpot research:

Visual AI tools (image/video/design generators) azerbaijan phone number material are the most popular generative AI tools social media marketers use to create content, used by 49% of social media marketers. (Social Media Trends Report)
The most popular type of content social media marketers use generative AI to create is short-form video (46%), and 55% say generative AI is the most helpful for making short-form video content. (Social Media Trends Report)
Marketers are more likely to say that using generative AI to create content for audio/visual channels drives positive ROI. (AI Trends For Marketers 2024 Report)
Pro tip: If you’re looking for a low-stakes and easy-to-use tool to get started using AI in your video marketing, I recommend HubSpot’s Clip Creator.

You simply answer a few basic questions about the video you’re hoping to create, choose a template, and sit back to let AI generate the personalized content you’re looking for.

It can be tempting to dedicate all of your time to crafting the “perfect” video with slick edits, high production value, and an irresistible thumbnail. While these things are important, they lose their power without effective video promotion.