What Gmail’s New Grid View Means for Your Emails

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Google is at it again. Just one year after the email-giant organized the inbox into tabs, the company is rolling out another change. This time Google wants to transform the landscape of australia phone number list promotional emails. The company announced plans to nix their list-based look and turn the promotions tab into a Pinterest-like grid. Here’s how it’ll look:



So, how could this change the emails that you send for your business? Before we dive into the specifics, we should point out that Google is only testing this look right now. It’s not a done deal, but many marketers, like Kelly Cooper with ShopIgniter, expect it to test well.

“If we’ve learned anything from social networks, it’s that users interact more with rich content like photos and video over text, so the move to a more engaging view could create some great opportunities for marketers to make content that stands out,” she says.

If Google gives the grid view a green light, here’s what you should know:

Visuals rule
The images you select for your emails will be more important than ever. The premise behind this grid view is to show off some eye-candy. Think about what catches your eye when you’re scrolling through Pinterest or other social networks. Vivid pictures tend to grab your attention, right? You’ll want to approach your emails with the same kind of visual mindset.