educating your audience by tapping into your expertise

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Still, if you’re interested in utilizing content marketing to accomplish your goals, ensure you invest your hard-earned money in formats your target audience enjoys consuming. After all, data shows that the average person spends more than six hours using the Internet daily. And that translates into a lot of content and even more noise your brand needs to cut through to reach your audience.

So, if you want to guarantee that what you’re publishing resonates with your prospects, leaves them wanting more, and gets them to re-visit your site and social media profiles regularly, the following are the top types of content you need in your strategy.

Long-Form Articles
One of the most advantageous content formats you can add to your marketing strategy is long-form written content.

According to research, articles between 1,500 and 3,000 words long tend to:

Rank higher on SERPs
Attract more backlinks
Get more social shares
Generally present readers with relevant, valuable information that encourages consumers to form positive brand impressions and nurtures trust and loyalty
However, the one thing you must remember about long-form articles (or any other written content) is that quality trumps quantity. That is, the value of this format doesn’t come from the word count alone. Instead, it’s rooted in the breadth and quality of information long-form resources tend to offer consumers. To optimize the creation of long-form articles, consider leveraging an AI writing tool, as it can efficiently enhance both the quantity and quality of content, ensuring a valuable and comprehensive experience for consumers.

So, if you decide that your content strategy could benefit from investing in more long-form articles, prioritize the following:

delivering unique value

building trust through only presenting readers with verified information
For a great example of what you can do with long-form content, check out Trustshoring’s guide to custom software development. You’ll see how the 1,500-word article gives readers in the awareness chile cell phone number database stage of the buyer’s journey a perfect introduction to the topic. Moreover, thanks to intelligent design choices — like using bold heading styles and including a Table of Content at the left-hand side of the page — Trustshoring manages to present its audience with a resource that’s skimmable, easy to read, and that anyone can extract value from in a short amount of time without having to waste energy on learning about aspects of the topic irrelevant to their experience.

8 Types of Content You Need In Your Strategy
Images, Illustrations, Graphics, & Screenshots
Visual content is always worth investing in. That’s not only because people tend to respond positively to visuals (there’s scientific proof that images boost brand trust and purchase intent). More importantly, images greatly benefit written content, making it more attractive to your target audience. (And let’s not forget that visuals are the key to ensuring your social media posts attract attention).

So, if you’re looking for a proven-to-work type of content to direct a portion of your marketing budget toward, consider how you could use at least some of those resources to get your hands on more high-quality images, illustrations, and graphics.

For your images, you can use a photo enhancer to elevate their quality and appeal, ensuring they effectively capture the attention of your audience and enhance the overall impact of your marketing efforts.

If you’re working with a tight budget, you don’t have to say goodbye to stunning imagery for your site, blog, and social feed. Instead, you just need to get creative with how you source those photos.