Why does AI content need humanization?

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While SmarterChild could ask how I was and tell jokes, the exchanges felt, well, robotic. It couldn’t learn or remember information over time, and it had trouble navigating human quirks like slang and shorthand. It also seemed to always throw out the same canned phrases, like it was the star in an ‘80s sitcom.

Thankfully, much of this has improved today, but the challenges (and importance) of capturing human candor and understanding remain — especially for marketers.

Let’s unpack how to maintain your human touch while still reaping the benefits of AI content as a marketer.

Table of Contents

The Rise of AI Content
So, should you use AI content?
How to Humanize AI Content
Free AI Content Humanization Tools

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The Rise of AI Content
According to Pew Research, 55% of Americans use AI at least once a day.

It’s running our wearable fitness trackers and curating our Daily Mixes on Spotify. It’s giving us product recommendations on Amazon and sending those pesky emails we never read to the spam folder. And the impact doesn’t stop there.

HubSpot’s State of AI found that 62% of business leaders say their company invests in AI and automation tools for employees.