As an aspiration, it is very good, not in vain Apple and its eternal rival Google are the most valued brands in the world . This directly affects their income statements, since their percentage investment in marketing is much lower than other brands of less value. Apple invests 4 times less in marketing than Samsung .
No other brand, tech or not, new or old, has achieved what these two tech giants have. But we sometimes forget that it took these brands decades to get to where they are, and yet they continue to invest heavily in marketing.
The problem comes when we expect more from social media georgia business email database than it can give us. Let's start by being aware of who we are, our size and our position in the market. Throughout my career as a consultant, I have systematically encountered the same problem with dozens of clients, which is none other than expecting their presence on social media to work miracles and also work them quickly. If social media were miraculous, they would be called Fatima or Lourdes, not Facebook or Twitter.
The presence of an eCommerce brand on social media is essential, that is not in question, but we cannot put the entire weight of our marketing strategy on social media, or we will be betting on a more than probable failure.
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