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And ideally, they'll see pieces of themselves in your marketing then, too.

Bodega’s Nike ad evokes Sandlot vibes with an image of the shoes on a tipped-over crate of worn, old baseballs

3. Marketing should make your buyer feel confident — not insecure.
Fashion is a notoriously confidence-crushing industry. Plenty of major fashion and beauty brands thrive off making their consumers feel less-than. They want you to know you're not cool yet, but you will be when you wear those jeans or that jacket.

But Zaremba calls that kind of marketing “empty calories and empty suits.”

“Sure, you'll find a cohort of people who you'l ecuador phone number material grow with because you're showing them what they're not. But eventually they'll find a brand that makes them feel like they are enough, and they'll switch to that brand,” he says.

His MO? Being as humble and relatable as possible: "Fashion brands should offer tweaks to your journey of style and culture. I don‘t want to talk down to people and say, ’Oh, you don‘t know this musician?’ I‘d rather be like, ’You gotta check this out.' There should be no ego in it."

Whether you're a B2C or B2B marketer, the sentiment stands — personifying your brand as the “cool kid” works for some brands, but what works better for most is simply being helpful, curious, and encouraging.3 Holiday Shopping Trends Brands Should Expect & How to Lean Into Them [Shopper Data]
Erica Santiago
Erica Santiago
Updated: November 26, 2024

Published: November 16, 2023

The holidays are pretty much here, and my head is still spinning from how fast 2024 went by. And if you‘re a marketer, your head may also be spinning trying to figure out this year’s holiday shopping trends.