Setup the email course on an ESP (Email Service Provider)

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So, it goes without saying that you shouldn’t be sales-y. Create valuable body copy that addresses subscribers’ needs directly, and use relatable examples and stories to keep them engaged. Also, include actionable steps they can implement immediately to take them from point A to B. Furthermore, you should have a foreshadowing paragraph to make subscribers look forward to the next lesson. You may also include a “pro-tip” and “did you know?” section like Irit Levi did in her “Simplify Your Workflow” email-based course.

Email-based course closing paragraph colombia telemarketing list Lastly, even though email-based courses are mainly for providing value and educating subscribers, you should always have a CTA. This CTA may be as simple as asking them to reply to a question, take action to implement lessons, submit assignments, or click links to access exclusive resources. Although your CTA shouldn’t be to sell your services, you can include a soft-sell of your offer in the PS section.

Also, in the PS section, you might include a skip-forward link that lets subscribers receive the next day’s email immediately. If subscribers are gaining value from your course, they’ll be eager to access the next lesson. Nicolas Cole does this nicely in his “Premium Ghostwriting” free email-based course. Email-based course skip-forward Step : You can’t possibly send each email lesson daily to each subscriber manually.