HubSpot's Annual Inbound Marketing Trends Report

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According to our 2024 State of Marketing Report, 50% of marketers set their sights on increasing their investment in content marketing this year.

Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.


The State of Marketing in 2025

Top Marketing Channels
AI in Marketing
Managing Privacy
The Future of Marketing
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Consistency in brand messaging is one of the many factors determining your business's growth and success. Big brands know how to portray their brand consistently and at every customer touchpoint.

The same reasoning applies to content marketing—your croatia phone number material content must have a unique and identifiable voice, style, and pitch across all distribution channels.

Content consistency establishes your credibility, builds trust, and strengthens your reputation.

We know the content you create has to be consistent. However, why is content marketing so beneficial? Here are the top benefits of content marketing.



Why Content Marketing Works
Content marketing works because humans are highly visual creatures.