Children's Day: 11 tips for small businesses!

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October is a great time to create sales initiatives to increase your revenue and attract and retain customers by taking advantage of Children's Day for small businesses. Even if your target audience is not focused on young people, it is possible to adopt strategies that make sense for the commemorative date.

Using these moments to generate sales spikes in your company is an excellent way to improve your results and reach new consumers. However, in order to avoid creating meaningless offers, it is necessary to take some precautions. With this in mind, we have separated some tips for you to implement in your business and sell more during Children's Month. Come read!

1. Create mini versions of your products
Even if children aren't part of your target audience , consider whether it's worth making an exception during the month of October. So, let's say you own a clothing store.

One idea is to create a children's version of one of the pajamas, pants or shirts you sell, for example. This way, adults can be motivated to buy both the regular size and the children's version for their children, nieces or nephews.

Additionally, to encourage the promotion indonesia mobile phone number of this initiative, you can ask customers to take a photo with the children wearing the adult and children's pair and post it on social media, tagging your store. This will help promote your brand and reach a wider audience.

2. Offer freebies to children
If children are not your business's target audience, you can partner with stores that do have children as their target audience. The idea is to offer gifts in your store that are from the partner brand.

Mothers and fathers may be with their children while they shop at your store. Therefore, it is a good idea to have a gift to give to the little ones that will also delight the adults. This shows that your company is welcoming and can increase the chances of customer loyalty, as they see a difference in your store.

This type of care is increasingly important to keep the public aligned with your offers, given the increase in competition in various sectors. Therefore, finding ways to differentiate yourself is an excellent way to win over customers.

3. Think of fun promotions
Children's month is all about fun and joy. So, adapt your promotions with this in mind. Exclusive, limited-time discounts or personalized kits are some alternatives you can adopt in October, taking advantage of Children's month.

It’s important that your ad messages are clear, so that you can target your audience correctly and avoid unnecessary expenses. So, plan ahead. Search for some ads online to get inspiration (but don’t copy them) and have some references. You can use the Facebook Ad Library for this.

4. Run online campaigns
Running online campaigns is always a good idea to increase sales. And for Children's Day and the entire month of October, it couldn't be any different. Run paid ads and be creative when creating content.

A good option is to create themed ads that will catch the public’s attention . Use a colorful background and think of impactful phrases to attract people to your website or social media. This will increase the chances of people responding to your call to action.

In addition, understand who your ideal customer is to target your advertising appropriately. It is also important to use this moment to generate connections with your web page followers , as well as take the opportunity to announce promotions and exclusive offers for the date.

5. Build a Kids Space
If adults bring their children when they visit your store, having a Kids' Area in your establishment can be a plus. But that doesn't mean you need to create a large complex to welcome the little ones. For example, you could place some toys in a certain area of ​​the store so that they can play comfortably and safely.

If you have a restaurant with an outdoor area, for example, you can use this space to put a playhouse or a ball pit. In this case, it is important that children are in sight of adults while they are playing, to avoid accidents.

This initiative attracts adults who are out with their children and can also generate recommendations for your business. After all, there are few establishments with a space suitable for children to play. This way, adults can tell their relatives and friends about your business, attracting more customers to you.

6. Focus on customer experience
Customer experience should always be on your company's agenda. If you haven't paid much attention to this aspect yet, why not take advantage of the month of October to start? Optimizing the purchasing journey brings several benefits to your company, such as:

increased consumer satisfaction;
customer loyalty;
credibility for your company;
competitive edge.
Therefore, take advantage of the tips you are seeing throughout this text and incorporate actions that help satisfy your small business' customers . This way, the chances of selling a lot and increasing profitability are high.

7. Personalize products and services
Personalization is a great strategy for special occasions (and throughout the year). Think about how you can adapt and make your products or services more flexible for Children's Day and the month of October.

One tip is to conduct a preliminary survey with your customers asking what they would like to receive or what is missing from your store that they would like to buy. From this, you can get some ideas to improve your product portfolio.

This way, you can create exclusive offers for the month, meeting consumer requests. Differentiated payment options are also an alternative to personalize your services. Allow payment in several installments, payment by Pix, boleto and two cards, for example.

To ensure these points, it is important to offer excellent customer service. Orders must arrive on time (in the case of e-commerce ) and all consumer queries must be answered quickly and efficiently.

8. Have a plan
Planning is an essential part of the success of new campaigns, including on special dates such as Children's Day. In this sense, it is important not to neglect this aspect and think of actions that will help your business sell more and be successful.

For example, you include actions in your plans that help reach your target audience, in addition to offering the necessary support so that employees can meet the increased demand at this time.

In addition, it is necessary to plan inventory, price promotions appropriately to avoid financial hardship, and also think about marketing in order to optimize sales performance during this period. All of this should be done a few months in advance, so that there are plans for unforeseen events.

9. Share photos to engage your audience
Using engaging and connecting photos is important to attract customers to your business during this period. For example, you can use the physical space of your company and decorate it with images of your employees in their childhood.

This can generate greater team engagement and make the place attractive . You can also invite consumers who wish to bring photos of themselves as children or with their children.

This creates a fun and nostalgic atmosphere, as well as generating relaxation and creativity in Children's Day campaigns. This way, the chances of improving the results of your small business increase with sales .

10. Use social media
Social media is an excellent tool for engaging your audience and taking advantage of festive dates, such as Children's Day. As more and more users are using these media, it is a good way to increase your reach.

Create themed posts on your social media, always bringing the topic to the reality of your business. If you and your employees have children or nephews, for example, you can create posts that tell these stories.

In this sense, it is advisable to create creative campaigns on your main pages. For example, you can open a box on Instagram and ask consumers to tell stories from their childhood. You can also use the strategy of face-to-face photos on social media. These and other actions will help increase engagement and attract other individuals to your profiles. This makes it easier to interact and sell.

11. Think about logistics
Another factor that deserves to be highlighted is logistics during this period. If your marketing strategies are efficient, you can expect a considerable increase in demand.

Therefore, it is worth investigating how your company can deal with this excess sales during the period . This means preparing stocks appropriately, considering how products will be shipped, what infrastructure you have to receive consumers, and other important elements to create a good experience for the public.

Did you see how important it is to think about Children's Day for small businesses? By taking some precautions like those listed above, you can achieve excellent results during this period. This is essential for new people to get to know your business, in addition to retaining older customers.