By Susana Galeano
LATAM Content Coordinator
TODespite all the obstacles and controversies it has had to face, no one denies the power of attraction that TikTok has on users, an attraction that is growing since during the first four months of 2020 alone it achieved 315 million downloads.
TikTok is undoubtedly the social network of the moment, and this is a power that both marketers and TikTokers have known how to take advantage of.
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But given the unstoppable growth of TikTok, it is necessary to analyze the consumption habits of TikTokers, and to reveal the trends of this social network, SocialPubli carried out the Marketing Study chile business email database with Influencers on TikTok, which presents an overview of the present and future of influencer marketing campaigns on the platform.
Most TikTokers belong to Generation Z
The study was conducted through an online survey of 1,865 TikTok influencers registered on SocialPubli and advertisers working with the tool during the month of March 2021.
According to the research, TikTokers are the new generation of influencers that has been born through this social network for young people, since 54.8% of those surveyed belong to Generation Z, while 40% are millennials. Another relevant fact is that, of the total number of users surveyed, 66.2% are women.