The “Boost” button will be found on any of your business page posts. You will be able to choose between four different boosts:
Brand awareness
Video views
Engagement
Website visits
You can also select the target audience you want to reach : by profiles (job functions or industries), interests, or by uploading LinkedIn Audience templates with pre-defined targeting options.
You can also select the location, add exclusions and set a budget, hit the “Boost” button and start your campaign. The value you get from this new way of boosting your content on LinkedIn will depend on how well the targeting system is at showing the content to the right audiences, but it is an option worth considering if you are looking to increase your performance on the professional social network.
Maximize event attendance
Now more than ever, people from all sectors have had to cayman islands business email database conduct their business meetings and events online . Virtual events represent a link to unite communities in these times and LinkedIn wants to expand the promotion of these virtual events with the creation of a new ad format , in addition to adding “Event Analysis” to understand the organic reach and engagement of your events.
“ By appearing directly in the LinkedIn feed, the event announcements feature will help you promote events, highlighting key details like date, time and how to join, reaching a whole new audience , while also letting you know if members of the same community have expressed interest in attending ,” LinkedIn says in its statement .
Over the past 12 months, LinkedIn has been working to refine its virtual event options in response to increased demand due to the pandemic. The platform made its events option available to all company pages in April 2020, and added the live streaming option for events a month later.