Whether you're ready or not, GA4 is getting closer and closer to reality. At Rock Content, we’ve been experimenting with the tool and adjusting our processes to ensure we’re ready for GA4’s launch. In this article, I'll share our experiences with GA4 - from how we adapted to new features and changes, to what we liked and missed in GA4 compared to UA (Universal Analytics). If you are a marketer, this is definitely something you want to read.
So, without further ado, let’s take a look at paytm data Google Analytics 4! History of the name: GA4 Google Analytics 4 is the fourth version of the most popular web analytics service available on the Internet. According to W3Techs, 56.6% of websites use Google Analytics and the traffic analysis tool market share is 86.1%. Since acquiring Urchin in 2005, Google has been releasing improvements and updates regularly.
In 2007, they released Google Analytics Classic (Second Edition), and in 2009 an asynchronous version, which allowed for faster loading of web pages and increased accuracy of data collection.) was created over 10 years ago in 2012 and is still the most commonly used version today. It provides more detailed information about user behavior and various backend improvements. While Google continues to improve Universal Analytics, its most significant change was the launch of global site tags ( gtag.