In addition to what has already been mentioned, it is better to remember secondary (but no less important) elements, such as the following. EEAT One of Google's quality assessment guides (formerly known as EAT) is now EEAT. What is expected is for users to perceive “professional, authoritative, and credible” content. In the last update, it got another "E" in "experience". It is also constantly evolving to help Google provide more relevant and useful information.
Structured Data There is new fragment office data structured data related to product reviews. Google understands that reviews are valuable to a user’s decision-making process, especially regarding their list of pros and cons. So now they can highlight that in the SERP. If you don't have structured data, Google can automatically use the strengths and weaknesses in your web pages. Google’s tool Google Search Console is getting new features and a new look for some of its reports.
In January, they launched the URL Inspection API, which helps developers individually debug and optimize index page issues. For example, you can request indexed URL data and the API will return available indexing information such as index status, AMP, rich results, mobile availability, and user claims and specifications chosen by Google. Other Google Search Console improvements include: dashboards, including bubble charts to help with query execution analysis Updated page classification reports New video index reports New HTTP reports New merchant list reports Shopping tab list New Section GSC: Updated Page Classification Report GSC: New HTTPs Report Google Analytics 4 From July 1, 2023, data will no longer be processed by standard Universal Google Analytics.