We recommend creating a schedule for your emails

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If you’re now thinking, what if I want to target all of these people? Well that’s where email segmentation will be your friend (keep scrolling!). Start building your list It might be a bit of a headache, but building an email list from scratch will be well worth your efforts. You can collect emails when participating in art shows, craft fairs and galleries (it might also pay to offer a free glass of bubbly if they subscribe, or have some sort of competition as an incentive to get people to sign up to your list). If you’re selling your work on online marketplaces or have your own website, it would be a good idea to include an opt-in form for them to become part of your email subscriber list.

Segment your email list As we mentioned latvia telemarketing list before, segmentation allows you to tailor your content for specific groups of people so you can deliver more targeted, tailored content. For example, you could segment your lists into art collectors or those that are casual fans of your work. Alternatively you could filter by medium, such as those who may be more interested in sculpture, painting or digital art. Create an email calendar Consistency is key. It’s vital to keep up communication with your audience to keep them engaged. and making sure you deliver on time.

It doesn’t have to be a mass of emails – it could simply be a monthly newsletter, bi-weekly updates, or even a weekly mailer. If you make sure the content is relevant and provides valuable insight to your audience, consistent communication can help to build relationships with your audience and keep them wanting more. Review, Test and Optimise Make sure to access your analytics so you can track your open, click-through, bounce and unsubscribe rates. This will give you an idea of what your audience is engaging with so you can see what works best – and do more of it.