"I believe more personalized and tailored content is going to be the most interesting and immersive format that we see i

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What can you do? Learn everything you can about scaling personalization with AI:

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Increased Experimentation
digital content prediction from drea hudson

HubSpot’s Head of Audience Development Studio Andrea Hudson, echoed this thought, saying, “The digital content of the future is what we’re tinkering with now; in 2025, we’ll still be experimenting.”

She dove into specifics, saying, “The mass marketing approach of a digital asset working across platforms has been sunset for a while now, and we’re shifting to personalized digital experiences via the creative medium.”

What can you do?

“The only way to prepare for this shift is to become bolivia phone number material curious about it now by experimenting and leveraging trends as inspiration instead of roadmaps,” advised Hudson.

“Look outside of your industry, set aside a budget for experimentation, and redefine your content KPIs to make sure they’re aligned with what you’re creating.”

“Spotify has found a way to do this for years with their Wrapped campaign and other tentpole moments throughout the year that provide personalized experiences based on behavior and accompanying those experiences with immersive content.”