Where: On which channels do you place your content?
Once your content is developed, you will distribute it. This can be done via so-called owned media (your website, Facebook or Twitter account). In addition, you can ensure extra exposure of your content by using paid media , such as advertisements or a Google Adwords campaign.
Placing an article on your weblog or adding a video to your YouTube channel is not enough romania mobile phone number list It is essential that you publish frequently. A useful tool for this is to draw up a content calendar. In this calendar you indicate which content you will place on which channel and when. This gives you a useful overview and ensures that you publish content regularly.
Why: For what purpose do you create your content?
In the list of the 5 W's, Why is often mentioned last, while it should actually be one of the first points. Because you don't create your content without a goal. So think about this. Is your goal to increase the brand awareness of your organization? Attract more visitors to your website? Get more orders? Or increase your reach? When you set goals for yourself in advance, you can achieve results.
How: In what way do you ensure interesting content?
To create valuable content, you need sources. This can be more than trade journals and other weblogs. Think for example of research reports, current affairs or get input from your target group. Do you receive questions from them by e-mail or via your website? Answer these by means of a blog post. When drawing information, think about your message and that the information ties in with this.
Want to reread the overview of the 5W's for content marketing? Then quickly scroll down to view the infographic. Click on the image for a larger version.
Content Marketing - Use the 5 W's [Infographic]
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