Even music festivals are going digital right now

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They were offering deep discounts. Again, I don't think that's the right timing for us to all come together about deeply discounted makeup products. You don't want to come across as insensitive during these super sensitive times. Tip #2: Partner with other brands Partnering with other brands can help expand your reach right now. Last week, we partnered with Reachdesk. We got almost 700 people to register using both networks. Digital types of partnerships, like webinars, podcasts, blog posts, Instagram Lives, are becoming popular.


. Ellevest, a financial advising blog, they're hosting Facebook Lives with financial experts. Get creative. Think about what your audience could use right now in their time of need Tip #3: Adjust your message Kevin Lee, Marketing Director at Buffer, shared how Buffer is changing their message on the homepage. They are creating that emotional connection uae telegram phone number list with their customers. covid19 buffer before covid19 content marketing In the example below, you can see they are moving away from being so salesy to being more empathetic in their headline.


changes can a big impact. You can also use education and your tools. Outlier, a business intelligence tool, is another excellent example. covid19 marketing outlier ai tracker Outlier is using its software to partner with the CDC to track patterns and trends that are going on with the Coronavirus. They're using their AI technology that was not meant to be used this way to help expand and educate customers, not just their customers, but everyone.