Use user problems as ideas for topics covered

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The common mistake many businesses make when it comes to social media is rushing to create a Facebook or Instagram page without proper planning. The possible results range from wasted resources to poor performance. A social media strategy is essential if you want your investment to pay off.

social media strategy
Here is a list of key things to incorporate into a social media strategy.


Using key employees, determine the main goals of your social media presence. Is it to attract more customers? To promote brand awareness? To improve customer service? Based on your goals, decide how you will measure your success on social media (e.g. number of visits, followers and comments, extent to which your content is exchanged, new potential customers, etc.) and set goals to achieve.

Video can be a cost-effective and highly effective way to attract new customers, a good strategy will allow you to easily obtain good visibility for your business.

Online videos are a tool increasingly adopted by sweden email list entrepreneurs to capture the attention of the online public. You can upload videos to YouTube or insert them directly into your website and share them on social networks. They are an immediate, simple and economical tool to increase your credibility and find potential customers.

online video strategy
Here are 10 tips for creating a business promotion strategy through videos.
1 - Promote information before sales
Avoid videos that only push the sale of your products. Create educational content that builds your credibility in the eyes of potential customers. Identify common customer problems and show solutions in demo videos that demonstrate your business expertise; this will solve problems for potential customers and will improve your reputation.

To find topics for your online videos, think about the problems your customers tell you about every day. You can also analyze the keyword searches that bring visitors to your website. Finally, you can ask your social media followers for suggestions on topics, if these will align with your business plan or your offer you can decide to develop them.