So you have to make sure your headline is strong enough

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5 Types of Memorable Headlines for NGO & Fund Raising Advertisements Picture of Shahirah chinese overseas canada number data Zahimi AUTHOR: Shahirah Zahimi 13 July 2020 Tips Copywriting The headline is like the “heart” of copywriting. As the world-famous marketing legend, David Ogilvy, who is also known as “The Father of Advertising” said. When you have written your headline, you have spent eighty cents out of your dollar Or in Malay, By the time we've written the headline, we've spent 80 sen out of 1 ringgit That means… Headlines play a huge role in determining the effectiveness of our advertisements.


to be a "hook" and attract the audience to stop by and read your ad. We don't necessarily need to put this headline in advertising copywriting. Also include headlines in marketing materials such as videos (in the header/footer section), video thumbnails or images that you use to run advertisements. What kind of headline can be inserted? There are various types of headlines that you can try using.