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BigCrafters.com, the marketplace that helps small and medium-sized artisan producers to remain competitive in the digital age
Estrella Galicia's eCommerce is transformed into BigCrafters.com, a model that will allow it to incorporate all those producers who share its values ​​and thus become a reference space ...

BigCrafters.com is an example of how to evolve through new digital businesses in a century-old company, 100% family-owned and operating mainly in a traditional sector such as beer. The company is part of the Hijos de Rivera group, whose best-known brand is Estrella Galicia, and which will soon launch BigCrafters, the first marketplace for small, medium and large artisans focused on the sale of products and personalized experiences related to craft culture .

Behind this launch is MOVE, the sri lanka phone data digital business unit of the Estrella Galicia group , created in 2020 precisely to develop and accelerate new digital business models related to the brand's activities, which includes not only BigCrafters but also leads the open digital innovation program, called The Hop, and which this year celebrates its fourth edition.


In this interview, we spoke with JJ Delgado, CEO of MOVE, about the keys to the development of the BigCrafters platform.


BigCrafters.com, the marketplace that helps small and medium-sized artisan producers to remain competitive in the digital age
JJ Delgado, general manager of MOVE Estrella Galicia Digital.
ENTREPRENEURS. What are the objectives of the BigCrafters platform?

JJ DELGADO. Our goals are to promote the BigCraft concept beyond Estrella Galicia, create a new direct-to-consumer sales model for those passionate about products and experiences related to craft culture , and provide value to all stakeholders .

EMP. Why do you specialize in artisanal products?