Where they come from: Social media generates revenue through advertising, brand collaborations, product and service promotion, and data sales.
Investment: Investment in social media already represents 33.9% of total advertising spending in the digital area. While in 2022 this investment was 226 billion dollars, with a growth of 6.9%, (1.78 billion dollars in Spain and a growth of 0.7%), it is expected that in 2024 global investment will exceed 300 billion USD, 33% more than in 2022.
What works best. Social networks like Meta russia phone data are the ones that dominate the advertising market with a 45% market share. On the other hand, it is worth noting that in 2022 more than 27.51 billion dollars (an increase of 4.6%) were spent worldwide on influencer advertising. In Spain this figure was 271 million, with a growth of 5.1% compared to the previous year.
Greater privacy: The OBS report predicts greater regulation and accountability in the world of social media, with user privacy and security at the forefront. Balancing innovation, accountability and user well-being will be critical to determining the future path.