SEO Consultant
SIf you are in the process of changing your website, in the following guide you will find the bases to carry out an SEO migration with the aim of not losing traffic.
To begin, let's briefly explain what we mean when we talk about an SEO migration.
Index:
What is an SEO migration?
Not performing an SEO migration results in loss of organic traffic
Types of SEO migration
Steps to make a correct SEO migration
What is an SEO migration and what should we take into account?
An SEO migration consists of migrating traffic from an ecuador number data old URL to a new URL , something necessary when changing from one website to another, or changing its technology.
To explain the points to take into account when executing an SEO migration step by step, we will do so through the real case that we have executed in the Brott project (eCommerce of dog accessories) where we migrated the project from Prestashop to Shopify
Loss of organic traffic
First of all, what happens if we don't take into account the fact of executing an SEO migration? (If you don't want to go through the theoretical context, you can go to the step-by-step below
.If you make a change to your website where the URLs change , what will happen is that these old URLs that already had traffic will respond with a 404 error and as a consequence Google will remove you from its search results and therefore you will lose the traffic you had for that URL.
If your project depends on organic traffic generated by Google, less traffic equals less sales.