Many advantages and strong functions in key membership business channels

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How to choose a suitable membership management system: 3 major indicators you should pay attention to
When selecting a membership system, in addition to the fact that it should be able to complete the basic functions of the above three membership systems, you should also pay attention to the following three aspects to judge whether a membership system is suitable.

Although membership management now emphasizes multi-channel and omni-channel, the resources invested by brands in different channels will inevitably be different, and membership management will also have different focuses based on market characteristics. Taking the Taiwan market as an example, consumers have a high degree of stickiness to LINE official accounts, so membership management is almost indispensable without mentioning LINE. A membership system with rich functions on LINE is also more worthy of investment for brands.

Recommended reading: "5 Strategies for LINE Member Management: Cultivate Customer Loyalty and Create the Most Active Official Account"
2. It has the characteristics of easy expansion and deep connection with other systems.
Since the membership systems developed by malaysia whatsapp phone number various manufacturers have different characteristics, they may not perfectly meet the various needs of the brand. Therefore, brands often need to connect other systems in series. At this time, it is very important whether the system can be easily expanded. In order to avoid too many serial connections, we recommend purchasing tools that cover a wide range of applications from the beginning. Of course, you should also weigh portability and avoid purchasing tools that are too heavy and redundant.

Recommended reading: "MarTech Stack: 3 Concepts When Importing Multiple Marketing Tools"
When it comes to membership management, it is particularly recommended that brands think about the nodes a consumer will go through from contacting the brand to becoming a member from the perspective of the "customer journey", and which functions within the brand each correspond to. People who want to run membership operations often only think of digital tools that focus on marketing. However, special attention should be paid to that membership management should not only include marketing, but from marketing, sales to subsequent customer service. They are all key elements of membership management and should be integrated with digital tools. Come in and get it done in one stop.