By Rafael Sotelo
Content manager at Marketing4eCommerce
ANDOn other occasions we have already talked about what the visual identity of your brand is and the look and feel of your website. Today we are going to delve into the concept of a brand board , a fundamental tool for creating a solid, attractive and coherent brand identity, which serves both as a guide for the entrepreneur and as a reference for the consumer.
What is a brand's brand board?
The brand board is a key tool when creating a brand , as it armenia number data allows you to project and maintain a coherent visual identity in all its aspects.
The word brand board can also be translated as "your brand board" , which would be like a reduced version of a brand manual, in which the essential elements for using a logo and the main visual characteristics of a brand are condensed: color palette, fonts, patterns, etc.
It is a general guide to the brand's visual style or reference document that should be concise, easy to read and show all the elements in a harmonious way. Thanks to its synthetic and visual nature, it is very useful for maintaining visual consistency when creating any marketing piece on any channel.