Email Vs WhatsApp for Lead Nurturing

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Still thinking about sending an email to your leads? Here’s a quick comparison between email and WhatsApp for lead nurturing:

Email WhatsApp
Open Rates Lower (around 20%) Higher (over 90%)
Response Time Delayed Instant
Personalization Good Excellent
Automation Strong Strong, with quick interaction
Customer Engagement Moderate High
Why Use WhatsApp to Nurture & Re-engage Leads?
Here’s why WhatsApp is a great tool for nurturing leads:

Instant communication: Messages are opened quickly, and you can engage leads in real time.
High engagement rates: People are more likely to reply to a WhatsApp message than an email.
Rich media: You can send images, videos, documents, and even voice messages to engage leads.
Personalization: WhatsApp allows you to send highly personalized messages.
Automation features: You can set up a WhatsApp chatbot to handle common questions, send reminders, and follow up automatically.
When to Run Nurture Campaigns on WhatsApp?
There are several key moments when running a nurture campaign on WhatsApp can make a big impact. Here’s when you should consider reaching out:

Onboarding new customers
When someone first engages with your business, it’s important to provide them with valuable information to get started and make them feel welcome. You can send guides, how-to videos, or even ask if they need help.

Customer re-engagement
When a lead hasn’t interacted with your business in a while, use WhatsApp to re-engage them. Offer them exclusive deals, share recent updates, or simply ask if they need assistance.

Post-purchase follow-up

After a customer makes a purchase, it’s a great time to south korea whatsapp phone number stay connected. You can send thank-you messages, ask for feedback, or provide tips on how to get the most out of their purchase. This keeps the relationship strong and encourages repeat business.

Upselling and cross-selling
If a lead has shown interest in one product or service, use WhatsApp to introduce them to other relevant offerings. This could be a complementary product or an upgrade, helping to increase their overall value to your business.

Product launch announcements
Whenever you launch a new product or feature, WhatsApp is an excellent way to notify your leads. Send them early access offers or exclusive previews to keep them excited and engaged with your brand.

These are just some common occasions when lead-nurturing campaigns work best. However, think about your product and your audience. There might be low-hanging fruits specific to your business that you can use for even greater impact.

For example, if you notice a pattern where leads tend to go cold after a demo, you can set up a WhatsApp campaign specifically to follow up with them. Or, if a lead shows interest in a particular feature, you can send targeted messages highlighting how that feature solves their specific problem.