"People are the driving force behind digital transformation"

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Written by Andrea Malvido
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Digital transformation is part of the times we live in and Virginia Cabrera, a telecommunications engineer, is aware of this and is therefore working to “awaken the digital being that we all carry within” .

The technician knows that it is not possible to democratize technology without them speaking a simpler and more natural language, so she has decided to do her part by spreading the benefits and impact of digital transformation as a content blogger for SMEs and innovation for Telefónica experts and as a collaborating professor at the ESIC bangladesh phone data Institute of the Digital Economy (ICEMD), at the Higher School of Industrial Engineers at the Polytechnic University of Madrid and at the International University of La Rioja UNIR.

Her reflections are also on Balcon40.com but we wanted to talk to her in person about the development of “a more digital mentality” .



What are the new relationships like?
I'm glad you started with this question, because if the digital revolution has changed anything, it's our values . And with them, the relationships that sustain them. Today, in a global and hyperconnected world, where space and time are blurred, we all have a capacity that, in my opinion, changes everything: today we can choose. And people have decided to "tune in" only to that which informs us, entertains us or excites us.