The stages of Inbound Marketing (inbound funnel stages)

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A user can be intercepted thanks to articles on blogs, search engines and content published on social media. It is therefore wrong to think that it is only and exclusively about texts. In fact, images and videos are also essential, especially on social channels.
When a company decides to adopt this type of marketing strategy, it must enter into the mindset of producing content capable of satisfying the needs of potential customers. These contents of various kinds will first attract attention and then, at a later stage, will help the user in the decision-making phase, providing all the useful information they australia telegram are looking for. They will guide them towards the purchase and, finally, will increase the sales and reputation of the company. The most interesting aspect of Inbound Marketing is in fact not only the improvement in business that will be possible thanks to the acquisition of qualified customers, but also the consideration that people will have for your business.

Inbound Marketing starts with product research and ends with purchase. This process is composed of multiple phases, also called “funnel phases”, which involve a progressive approach to the company.

The first phase, called Attraction, is the one that allows you to get the content you have created to the right audience. In this step, a company chooses its audience and outlines what is called a Buyer Persona.

The second phase is called Conversion of the user into a potential customer. Usually this phase can take place thanks to a landing page , a contact form, or a well-thought-out call to action, located at the bottom of a blog article. In this way the user, interested in your services, will leave his contact details and you will be able to establish a relationship with him.

Then there is the Lead Closing phase. The company will contact the potential customer and answer their questions, providing them with useful information. If this phase is successful, the customer will transform from potential to actual.