It is not surprising that, nowadays, many young people dream of being YouTubers, TikTokers or influencers , just like their online idols. Wanting to be like our role models or doing jobs related to what we perceive as successful is something that has happened all our lives, we simply did not live in such a developed digital age before and instead of wanting to be Lola Lolita we could dream of being Hannah Montana and filling stadiums instead of having a large community on social networks.
Likewise, this desire does not have to come from minors. And, if we look at the most followed boys and girls YouTubers in Spain, we find a common denominator: they all began their journey on the platform at very, very early ages .
The Ratitas started starring in YouTube videos at the age of 3 and 4 ; MikelTube at 6 ; LeoTube had his own channel at 5, but at just 2 years old he was already appearing on his brother Mikel's; TeamNico at 4 bolivia number data and ArantxaParreño at 4 years old. It seems unlikely that becoming YouTubers was their desire, rather it was a path marked out by their parents.
We should then ask ourselves what the real motivations are behind creating a YouTube channel starring minors that, in many cases, brings economic benefits and collaborations with advertising brands . And the fact is that all the members of this top started on YouTube with videos in which they were seen playing with different toys in each episode, it is not a type of content that came later.
So we can understand that, in addition to seeking to create attractive content for boys and girls who could entertain themselves by watching how these minors used the toys, it was also a way of attracting the attention of the brands . A way of showing that this format is a powerful exhibitor and that, in addition, it is perceived in a much more friendly, less "advertising" way .