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Monday, October 25, 2021 10:00
Written by Octavio Barreiro Rodriguez
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Through email marketing we can carry out a content strategy based on telling stories (Storytelling).
The objective of this strategy is to help the consumer understand, through a story, the advantages of a new product, service, etc.
Elements present in every content strategy based on Storytelling
The 4 elements that serve as the basis for creating a story are:
The character or protagonist
The plot or thread of the story
The conflict or problem that arose
The solution
The character or protagonist
If what we want is to generate attention slovenia phone data from the first moment, it is best to narrate in the first person, making the reader participate as if he or she were the protagonist.
Narrative ability has no limits and the possibility of generating curiosity in the reader will depend on the degree of ingenuity and skill of the creator of the story.
Let's imagine that we are presenting a computer application and one of the actions we are carrying out is sending an electronic newsletter where we periodically inform our subscribers by telling a story about the advantages offered by the software we have launched on the market.
Let's think for a moment that the app makes it easy, instantly and without any prior adjustments, to send documents to any device (laptop, tablet, mobile, etc.).
For example, we could start like this:
Last Friday, for professional reasons, I traveled by car to a meeting that was two hours from my usual place of work.
I prepared the meeting and saved all the documents in a specific folder.
A few days before I had tested the browser and it worked correctly.
The meeting was scheduled for 12:00 and the journey was an hour and a half. As I had planned, leaving at 10:00 I would arrive with plenty of time.