The tool for working with SEM on Google is Google Ads. This tool allows for several options, such as who should visit you, when and how much you will pay for each click, to give you a few examples. The most important of all will be the one to decide in which type of searches your ad will be shown on Google.
Ads is designed primarily to attract potential and quality customers. Each user's search will be related to the keywords bid on Ads, and will offer your website's ad to all those who search according to your bids.
Google Ads is a tool that allows you to bid on the keywords you think are necessary so that your ad reaches the most potential customers and drives quality traffic to your website. This works especially for e-commerce, both for large companies and SMEs.
Typically the cost of the bid is PPC (Pay Per Click) , which means that Ads will take money from you for each click made on the ad. We can modify it for a total amount of money to qatar phone data spend each day, although Ads is able to help you automatically so that if one day not enough is spent, it is reserved for the next time. You must be very clear about which ad to create and which keywords to bid on, since you are only interested in those customers who are really looking for a product that you have.
SEO and SEM positioning are key to your company standing out from the thousands of competing websites. These two types of positioning make the difference in terms of the number of visits and potential customers for each website.
If you are able to attract a high percentage of traffic from the Internet to your website, you will already be achieving a lot to make your company successful. At Femxa we can help you, as we have SEO and SEM positioning courses available to anyone who needs them.
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