The congress will feature prominent speakers, including Luis Bassat , founder of Bassat Ogilvy , who will open the event with a talk about his extensive career in the world of advertising. Toni Segarra , known for his famous slogans such as “ Welcome to the independent republic of my house ” or “ Do you like to drive?” , will offer his perspective on advertising creativity. Andy Stalman , nicknamed “Mr. Branding” , will share his vision on the latest trends in brand building. Inês Fonseca , Head of Marketing Southern Europe at Johnnie Walker , will contribute her experience in a round table discussion on the intersection between music and brands.
In addition, there will be more than 15 speakers from leading companies such as Fnac, Jägermeister, NH Collection Hotels, Finetwork, Pilgrim and Adidas . They will discuss new opportunities for digital business, brand strategy and design from an avant-garde point of view, reflecting on the latest trends and the future of the sector . In addition to the austria number data individual presentations, there will be another round table on Retail Media , with the participation of companies such as BeaLion, Reetmo and Profitlogiq .
In addition to the conferences and roundtables, the Flúor Congress will offer practical workshops that will focus on topics such as the use of TikTok and mobile marketing , business development in saturated markets, and the application of artificial intelligence in digital design and strategy. These workshops are designed to provide attendees with tools and techniques that they can immediately implement in their projects and campaigns, thus ensuring an interactive and applicable learning experience.
Fluor Fest
The event will also include numerous networking opportunities , with dedicated spaces where professionals can connect, share experiences and explore potential collaborations. New to this edition is the Flúor Fest , a social event that will allow participants to meet each other in a more relaxed and festive atmosphere. The congress will conclude with Flúor Voices , a space dedicated to addressing issues of social impact such as activism, female empowerment, sustainability and inclusion, underlining the sector's commitment to these important values.