RMC Galicia 2022 raises the future of SEO and communication

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The 2022 Raiola Marketing Conference has been an organizational success and a showcase in person (and online) for the dissemination of knowledge from experts from all over Spain in SEO, social media, copywriting and web development.

Through a full day of presentations and networking, they have given us a multitude of ideas about the evolution of digital marketing, which we at Cursos Femxa share with you in this comprehensive post.

RMC Galicia lays the foundations for the evolution of online marketing
This congress, held in Palexco, in the city of La Coruña, brings to Galicia many prominent names in the panorama of Marketing and communication at a national level. Its objective is to bring us the latest trends so that we can transmit them to our students, so that Galician marketers can pass them on to their clients and so that entrepreneurs can update themselves in a direct way and get to know the speakers first-hand.

What will SEO be like in the future?
One of the axes around which RMC Galicia revolves is SEO. Several presentations had been planned around this topic, especially regarding the problems of audits and the creation of lebanon phone data reports for websites focused on e-commerce. In this regard, Luis Villanueva recommended a simple process to set up a dashboard . It was based on the Screaming Frog tool to track our website and on Google tools to automate the report, first debugging the data in Google Sheets and then presenting the final result in Google Data Studio.

In several of the SEO talks (those by Nacho Benavides and MJ Cachón) the concept of EAT was presented , this is the acronym for: experience ( expertise ), authority ( authoritativeness ) and reliability ( trustworthiness ). Through it Google evaluates the total quality of the websites and can rank them. These concepts are difficult to measure, but they influence how users interact with each website and we must work through obtaining reviews and mentions, showing the experience and credentials that give us the quality of experts in a subject and in general seeking to generate reliable, updated content with verified data.

In a different style and with a different vision of things, Chuiso presented us with a future in which artificial intelligence will take over SEO. Through a review of AI tools for generating images and text, his conference referred to the death of SEO as we know it and alluded to the different changes in the Google algorithm, through which we have been adapting our content and the way of doing SEO since 2010 onwards with successive updates such as Penguin, Hummingbird or Panda. The conclusion is that SEO will continue to change and will probably show us the results in a different way, adapting to each search intention. Also, the existence of video platforms such as YouTube or Tik Tok with their own search engines can cause Google's influence to fall on users' search processes.