Weibo has a way for companies to pay for ads to be placed in the platform's popular column, as shown below. Below is a link to an ad page on Weibo But this method can be costly or difficult to implement. Companies may also want to use News Feed ads to boost Weibo posts that are not performing well (views or interactions) in order to reach a wider audience. This method has limited targeting options, but no additional requirements, such as setting up an ad account or verification. This is an easy and quick way to get more exposure. You can also choose to use Fan Connect ads.
Fan Connect ads are more complex than News Feed ads and include advanced bidding and targeting options. I think search engine marketers should be familiar with this model. You can create an ad campaign and set the target audience based on location, demographics, interests, devices, and life stage. If you want to learn more about Weibo marketing and hong kong whatsapp resource advertising, check out this article. Partner with gaming magazines and websites to promote your game in China I’ve already mentioned that you might want to use WeChat’s official account feature. There are currently several popular official accounts dedicated to the Chinese gaming industry that already have millions of followers.
Here are a few that can write or review your product. Game Research Society Since 2016, Game Research Society has become one of the most well-known platforms for understanding the Chinese gaming industry. In addition to WeChat, the company also publishes content on its website and platforms such as Baidu. Game Look GameLook was established in 2009 and is one of China’s leading gaming industry media, providing high-value industry information and research data to game developers, publishers, gaming industry investors, and industry chain stakeholders. Above is their website, and below is their WeChat official account. Chick Gaming You may decide to work with a lesser-known but still successful WeChat gaming news account.
Chick Gaming is one such official account that is very active and has a large following. How Nanjing Marketing Group Can Help Our solution is ideal for gaming companies that meet the following two requirements: You plan to enter the Chinese market through Steam, rather than working with a large publisher. You are already creating English content that can be used on social media. Nanjing Marketing Group understands the importance of content as the primary medium to introduce your game to Chinese players and get them excited about it. This informative and entertaining content tends to spread organically, without the need for expensive advertising. Please provide us with your English source content and we will convert it into a version suitable for Chinese audiences to share on multiple platforms.