If you have any questions, just leave a comment. Next month, in my blog case study, I will look back on the 2019 Christmas business and give insights into what I earned with my board game blog.Lead or Sale – Which Compensation Method is Better? January 15, 2020 Peer Wandiger 7 Comments Lead or Sale - Which Compensation Method is Better?In affiliate marketing there are two main compensation methods: lead and sale. In this article today I will explain exactly what the difference is between these two methods, whether one is better and with which one you can earn more.
This article is part of the Affiliate Basics thailand whatsapp article series Contents Different compensation methods in affiliate marketing In my Affiliate Basics article “ What commission models are there in affiliate marketing? ” I have already presented the relevant compensation models. These differ mainly in terms of which customer action you receive a commission for. Leads and sales play an important role today. Sale The sale or sale compensation is the typical and best-known compensation model in affiliate marketing.
The point of affiliate marketing is that advertising expenditure is performance-oriented. This means that the company only incurs costs when sales are generated. This way, the company can ensure that it does not spend on advertising measures that do not achieve anything. The sale is ideal for many companies because it means turnover and therefore income. This means that companies can factor in this commission right from the start. For the affiliate, however, this means that he only receives a commission if the visitor to his website not only clicks on the affiliate link or banner, but also has to buy something on the merchant's website (online shop).