The importance of web analytics

[ayeshshiddika11]

Whether you are an employee, self-employed or entrepreneur, you may have some type of online presence to meet specific objectives: to get a job, clients or sell your products and services.

If you have a website, online store or social media, you will have realized that publishing is not enough: we have to know how our content behaves , if it reaches the users we want and if we are really achieving our goals.

The why of Web Analytics
It often happens that we are very concerned about whether to use WordPress or Shopify, Instagram or TikTok, Google or Facebook Ads. But we forget something very important: whatever CMS, social network or advertising system we use, we must measure what happens with our investments, whether time or money. Web analytics is the Digital Marketing technique on which all the others depend . We should not have an online presence without controlling what happens with our visits, how users interact with our publications and whether we are really reaching our objectives.

What is web analytics?
Web analytics consists of collecting the information provided by users when interacting with our website or social profile and then analysing all the data , with the aim of improving the iceland phone data browsing experience and performance of our business or project. If we have a LinkedIn profile, we want to know what reach and interaction our publications have, how many visits we receive and how many professionals contact us. If we have a website, we want to know how many users arrive, from where, how they navigate, where they enter, where they leave and whether they send us a contact form or not.

What is user experience?
User experience is also known as UX (User Experience) and deals with the functionalities and experience that the user will have within the APP, website, social network, etc. It can be applied not only to digital applications but also to physical products, administrative processes, etc., although the term has become popular due to the Internet.

You can learn more about what user experience is, along with a practical example, in the following video: