The most important thing is to spread quality content about your brand and Tmall store.
In order to attract the attention of the most Chinese consumers, you must share your content on the most popular social media platforms; WeChat, Weibo, Xiaohongshu and Douyin.
Perfume Tmall Store Brands must have an official account to win the trust of consumers and thus guide them directly to the official Tmall store.
You can promote your Tmall store by publishing dedicated content inviting consumers to your store, you can also offer some special discounts if consumers purchase products through Tmall, etc.
Brands can also promote their brand through various campaigns, promotions and product discovery offers to attract users to stores and stand out from competitors.
It is very important for foreign brands to be present on Tmall to show ghana whatsapp resource their authenticity and their official stores will win the trust of buyers.
In addition to organic solutions, you can also invest in advertising on these platforms, as this is the best place to reach new customers, as most Chinese people use social media platforms every day.
WeChat Advertising Baidu To increase the visibility of your Tmall store, it is necessary to place it on the top of Baidu, which is the most popular search engine in China.
Chinese consumers naturally open Baidu when they need certain information (just like we do on Google).
In addition, you can also use Tmall banners or pop-ups, which are very popular on Chinese websites, so that Chinese consumers will see your presence on Tmall and they may try to click.
If you have a Chinese website (which we strongly recommend), you can also place banners and information about your Tmall store there (such as a QR code with a direct link).
Chinese people tend to check the websites of foreign companies for trust, and if they see a Tmall link there, they are likely to check it out.