The evolution of social media has significantly changed the way businesses advertise their products or services.
For this reason, it is increasingly common for brands to opt for digital tools to carry out their advertising campaigns due to the numerous advantages they offer, such as advanced segmentation, massive reach and measurement of results, among others.
Interesting facts about Facebook Ads
On this occasion, we share with you some data from the most recent study on Facebook Ads carried out by Metricool.
First of all, it is important to note that the analysis and conclusions refer to all campaigns and platforms managed from Facebook Ads, such as Instagram, Facebook, WhatsApp and Messenger.
To this end, a total of 491,150 ghana phone data campaigns from around the world carried out by 29,137 advertising accounts were analysed .
The study includes data on reach, impressions, clicks and cost (divided into average CPM and average CPC). It also describes which advertising objectives are currently being pursued by brands and professional accounts globally.
Most used Facebook Ads campaigns
According to the numbers published by Metricool, the most used Facebook Ads campaigns are:
Interaction with 41.7%. With this type of campaign you can get a higher number of views of your videos, likes on your page or more participation in your events.
Traffic 32.1%. Its objective is to generate clicks on links or visits to the destination page.
Brand awareness at 10%. Getting your brand recognized or getting more video views is its main goal.
Potential customers 8.5%. Through calls, messages, registrations or forms, attract potential customers and take them to the end of the purchasing process.
Sales 7.4%. These campaigns are aimed at finding new customers and increasing sales on the advertiser's website through messages, catalog sales or conversions.
App promotion at 0.2% of total. Aims for higher app downloads or app events.