Which did attract a lot of users at the beginning.

[sabarina38]

From " eye-catching " and "borderline " to " more , I love watching " , Coco Tree completed a live broadcast counterattack in 3 months. Since March this year , Yeshu 's " male model live broadcast " has become a hot topic on social media every once in a while . In Yeshu's live broadcast room, muscular men wearing vests and shorts do aerobics, However, the other side of the popularity is the continuous controversy. Amid the controversy.


Coconut Tree's live broadcast style has gradually changed, from the image management of the anchors to the continuous improvement of dancing, from a " marginal anchor " to a sunny anchor group. According to phone database Chanmama data, on June 1 , the two accounts under the Coconut Tree Group reached 1.469w and 1.76w views . When a traditional brand uses new content carriers to create a " phenomenal " event again, it is difficult to explain it simply by " attracting attention " .


In fact , Coconut Tree's live broadcast has gone through a process of exploration. This process reflects the brand's understanding of the current social trend and live broadcast carriers. For all traditional brands that are worried about falling into the problem of " brand aging " , Coco Tree is a rare case for observation. From "eye-catching" to "I love watching": How to resolve the controversy over Coco Tree Live?