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You can also use a lead scoring tool like the one above to cfo email list what your leads are doing on your site. Intelligent routing software, like RouteSmart, helps leads move smoothly through the sales process.
Website heatmaps are also great for monitoring customer interaction with your website.
However, choosing the right tools and collecting data won't give you all the benefits of lead tracking. To generate actionable advice, you need to analyze the data you get from your tools.
For example, your lead tracking software may identify a decrease in the click-through rate of your call to action. So, to find out what you can do to change this, you can check out your website’s heat map.
lead tracking
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If you see that a part of your website is getting a lot of attention from your potential customers, you will transfer your CTA there.
You can also use this click data and website heatmap data for effective terminology management that helps increase conversions. For example, if you have a low CTA click-through rate on a page, you can look at heatmaps on other pages to see which CTAs are attracting the attention of your potential customers. You would remove the CTA that isn’t driving results and keep the one that works.
If you look at all of your call tracking and UTM data, you can also determine which platforms are generating the most leads for you and duplicate them.
5. Sharing data with other departments
You should share your lead tracking data with other departments in your company. After all, lead tracking data provides great insights for many departments in a company. Overall, sharing data can help the company with conversions.
For example, data such as click-through rates and website heatmaps should be shared with web designers . This will help ensure that the team creates a site that converts.