The future of CX in banking and finance

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Findasense, a global consultancy integrated within the Majorel X unit of the Majorel Group, a leader in customer experience and digital transformation, presents a recently developed study on the future of banking and revolutionary financial services from a Customer Experience perspective.

The research, which has been carried out list of vietnam cell phone numbers in Spain, Mexico and Colombia, highlights the difficulties that customers still face and how consumer behaviors and responses in each country have laid the groundwork for innovation in this category.

“Customer experience is crucial to building a powerful business strategy. Entities that make up the financial system have to take this into account. The way in which each financial entity approaches customer contact will impact its bottom line,” Ivan Babic, CX Human-Centered Innovation Leader at Findasense.

Findasense has focused on extracting results from a full year of active listening on social networks of user conversations in Spain, Mexico and Colombia, in Banking and Finance. The research, entirely developed by Findasense's global Data Intelligence & Strategy teams, provides key findings on the topic and the main demands of customers.