Please note that you need to keep track of the exclusions, because irrelevant keywords are also picked up. I recommend checking this every week, so that you keep control over your campaign. This will only benefit you later on.
By using this strategy correctly, you can later use modifiers and exact keywords to advertise more specifically.
Geographic targeting
With a local business, you quickly go for keyword + your city name to make the ads as relevant and targeted as possible. This can ensure that you only have keywords with a low search volume and therefore collect little data. With geographic targeting, it is not necessary to add the city name.
For example, if you work in Breda, you can set the targeting so that your ads are only shown in Breda. You exclude the places and provinces that are located around Breda, because you do not want to be shown there. By setting it up this way, it is possible to add, for example, only the keyword 'glass trade'. This is a keyword with a lot of search volume and therefore relevant to you. Because you have set the targeting specifically to Breda, you can use this keyword, because the ads will only be shown here. This means that you get relevant traffic thanks to the geographic targeting and the high search volume.
geotargeting
Google collects a lot of data and processes it into smart technologies that help marketers automate and improve campaigns. Think of bidding strategies such as Target CPA, Enhanced CPC, Maximize Conversions, Target Search Page Location and more. The machine learning that Google applies to these types of bidding strategies can help you get relevant keywords and traffic for your new or niche product.
Dynamic Ads
With Dynamic Search Ads (DSA), you can let Google kuwait telegram data search for relevant keywords and the target audience you want to reach. This campaign type automatically generates ads based on the information on your website linked to the keyword that has been entered. This makes it extremely important to have quality content on your website, so that you can distinguish yourself with the information that is displayed in your dynamic ads. Google determines what kind of ad and which landing page is used based on the search query entered. This is the first step you need to take to get the best results with DSA campaigns.
After a period of two weeks, you will already see interesting keywords in the reports, allowing you to set up new campaigns.
Also read: AdWords: optimize your keywords and ads
New tools
Google AdWords will soon be called Google Ads . With this change, new advertising options will also be introduced, which will certainly be a solution for local businesses that do not want to spend much time on adjustments.